![SAP co-founder Dietmar Hopp and his wife Anneliese and Isabel Hopp attend an event marking SAP's 50th anniversary at the SAP Arena in Mannheim, Germany, July 29, 2022. Uwe Anspach/POOL via REUTERS SAP co-founder Dietmar Hopp and his wife Anneliese and Isabel Hopp attend an event marking SAP's 50th anniversary at the SAP Arena in Mannheim, Germany, July 29, 2022. Uwe Anspach/POOL via REUTERS](https://l450v.alamy.com/450v/2mmg3y8/hoffenheims-main-sponsor-and-co-founder-of-the-software-company-sap-dietmar-hopp-front-prior-to-the-german-bundesliga-soccer-match-between-tsg-1899-hoffenheim-and-borussia-dortmund-in-sinsheim-germany-saturday-sept-22-2018-ap-photomichael-probst-2mmg3y8.jpg)
SAP co-founder Dietmar Hopp and his wife Anneliese and Isabel Hopp attend an event marking SAP's 50th anniversary at the SAP Arena in Mannheim, Germany, July 29, 2022. Uwe Anspach/POOL via REUTERS
![TSG Hoffenheim EN on Twitter: "💙 | #TSG SIGN #BITTENCOURT TSG Hoffenheim have made the first addition to their squad for the 2018/19 season as @lbittencourt32 joins the club from @fckoeln. The TSG Hoffenheim EN on Twitter: "💙 | #TSG SIGN #BITTENCOURT TSG Hoffenheim have made the first addition to their squad for the 2018/19 season as @lbittencourt32 joins the club from @fckoeln. The](https://pbs.twimg.com/media/DdKjdPqW0AABGxI.jpg)
TSG Hoffenheim EN on Twitter: "💙 | #TSG SIGN #BITTENCOURT TSG Hoffenheim have made the first addition to their squad for the 2018/19 season as @lbittencourt32 joins the club from @fckoeln. The
![Hoffenheim-Sponsor SAP: Zusammen, was zusammengehört - TSG Hoffenheim - Nachrichten und Aktuelles - Rhein-Neckar-Zeitung Hoffenheim-Sponsor SAP: Zusammen, was zusammengehört - TSG Hoffenheim - Nachrichten und Aktuelles - Rhein-Neckar-Zeitung](https://www.rnz.de/cms_media/module_img/68/34364_1_threetotwo_atex_0c50408ef2f2b4904e09854f7c0cac80_onlineBild.jpg)
Hoffenheim-Sponsor SAP: Zusammen, was zusammengehört - TSG Hoffenheim - Nachrichten und Aktuelles - Rhein-Neckar-Zeitung
![Munich, Germany. 22nd Oct, 2022. Dietmar HOPP, SAP CEO, founder, IT-specialist, sponsor, in the match TSG 1899 HOFFENHEIM - BAYERN MUENCHEN 0-2 1.German Football League on Oct 22, 2022 in Hoffenheim, Germany. Munich, Germany. 22nd Oct, 2022. Dietmar HOPP, SAP CEO, founder, IT-specialist, sponsor, in the match TSG 1899 HOFFENHEIM - BAYERN MUENCHEN 0-2 1.German Football League on Oct 22, 2022 in Hoffenheim, Germany.](https://c8.alamy.com/comp/2K8FX5X/munich-germany-22nd-oct-2022-dietmar-hopp-sap-ceo-founder-it-specialist-sponsor-in-the-match-tsg-1899-hoffenheim-bayern-muenchen-0-2-1german-football-league-on-oct-22-2022-in-hoffenheim-germany-season-20222023-matchday-11-1bundesliga-fcb-mnchen-11spieltag-mnchen-peter-schatz-alamy-live-news-dfl-regulations-prohibit-any-use-of-photographs-as-image-sequences-andor-quasi-video-credit-peter-schatzalamy-live-news-2K8FX5X.jpg)
Munich, Germany. 22nd Oct, 2022. Dietmar HOPP, SAP CEO, founder, IT-specialist, sponsor, in the match TSG 1899 HOFFENHEIM - BAYERN MUENCHEN 0-2 1.German Football League on Oct 22, 2022 in Hoffenheim, Germany.
![New Hoffenheim Kits 2013-2014- SAP Sponsor Puma TSG 1899 Home Away Third Shirts 13-14 | Football Kit News New Hoffenheim Kits 2013-2014- SAP Sponsor Puma TSG 1899 Home Away Third Shirts 13-14 | Football Kit News](https://www.footballkitnews.com/wp-content/uploads/2013/06/TSG-Trikot-2013.jpg)