![Louis Vuitton launches its first fragrance range for men, seeking to tap a 'new masculinity' and willingness to experiment | South China Morning Post Louis Vuitton launches its first fragrance range for men, seeking to tap a 'new masculinity' and willingness to experiment | South China Morning Post](https://www.scmp.com/sites/default/files/styles/og_image_scmp_obituary/public/images/methode/2018/04/25/293c2e86-4372-11e8-ab09-36e8e67fb996_image_hires_182051.jpg?itok=PKkYV5WK&v=1524651662)
Louis Vuitton launches its first fragrance range for men, seeking to tap a 'new masculinity' and willingness to experiment | South China Morning Post
![Louis Vuitton launches its first fragrance range for men, seeking to tap a 'new masculinity' and willingness to experiment | South China Morning Post Louis Vuitton launches its first fragrance range for men, seeking to tap a 'new masculinity' and willingness to experiment | South China Morning Post](https://img.i-scmp.com/cdn-cgi/image/fit=contain,width=1098,format=auto/sites/default/files/styles/1200x800/public/images/methode/2018/04/25/293c2e86-4372-11e8-ab09-36e8e67fb996_1280x720_182051.jpg?itok=7Pf-WJ2i)
Louis Vuitton launches its first fragrance range for men, seeking to tap a 'new masculinity' and willingness to experiment | South China Morning Post
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